What We Cherish
An experiment about softer data, sound, and storytelling by Gehl R&D
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At Gehl, we want to reshape the narrative of our future cities
to reflect what we cherish today



We are experimenting with how new AI technologies
might help us gain deeper insights into qualitative data
We are asking people to record a story of what they love about their neighborhood
I think about the little park close to my apartment...
Each voice recording is visualized through different soft shapes
By using AI algorithms to predict how the story fits into relevant themes
The AI also tries to predict the emotional tones of the voice. It's not only about what people say, it's also how they say it
Each emotional tone is then mapped to individual musical notes
Creating a personalized symphony based on the emotional tones of the voice recording